Less is more? Sometimes not. After a decade of going Minimalist, people are bored. Shoppers are craving for color & pattern, shunning their sparse homes for comfort. The new Twenties are going Maxa. (Moodboard included)
Minimalism seeped into our lives to combat our hectic digital lives. From clean, white-space websites, the trend trickled into our fashion & homes - everything aimed at decluttering our minds and creating pockets of calm. But almost a decade of Minimalist living later, not many feel the calm.
Top that with a pandemic and you've got thousands of Minimalists not feeling calm at all while looking at their white walls. They want comfort, love, warmth - homes that feel like homes. Enter Maximalism.
Maximalism is a strong style, consisting of mixed patterns, excessive but well-designed collections and saturated colours. Its the More-is-More look - letting the patterns and things and textures around you do a bit of the talking.
Maximalism has always had its cult following - the ones who didn't care about the trend du jour. From the 1960's, many interior spaces became works of art thanks to the Maxa patrons (images from 1970 & 2020 above). However its bold statement was hard to swallow for fence-sitters, and so Maxa stayed on as a niche decorative style while the safer Minimalism found wide adoption.
The past year saw Hygge (a Danish movement) gain momentum and bring about the concepts of comfort and contentment. As people started decorating for comfort more than bare needs, minimalism started fading away.
People started decorating with objects they loved & homes started filling up. Cut to present day, and months into the pandemic, there is an even bigger urge to continue shopping for your home because that's where you always are.
The minimalist-chic suddenly found themselves in homes they couldn't even enjoy because there wasn't any 'stuff' to even sit down on. The stark walls meant to declutter mental space felt sparse & impersonal and no family memorabilia meant nowhere to seek strength from. We can see a perceptible shift in people craving for family heritage and warmth in their homes circa 2020.
People no longer want to strive for perfection, the new key word is personalization.
People love the human touch they can create in Maxa spaces. Minimalism forces them to stay impersonal - the table can have only one vase, the barer the better. Maximalism allows them to own their story - flaunt their travel, their life choices, their creative side.
Maxa is also very easy to combine with other decorating styles in a room - this style works beautifully with Boho, English country and other cheery looks.
Maximalism is a darling of many high-end designers who use the bold expressions of this style to unleash their creativity. Dolce & Gabbana just debuted their Spring Summer 2021 collection with unabashed Maximalism - from the designs to the sets (images above) - its a sign for the Maxa times to come.
Home textiles also saw a rush of bold colors, luxurious fabrics and detailed patterns hit global markets - with Maxa seeping into almost all markets, surprising even Scandinavia (which is now creating a sub-movement called Scandi Maximalism).
We move towards Cozy Maximalism in coming seasons, where glamour gets a dose of homemade TLC (tender loving care). The more time we spend at home, the cozier we want our space to be - the same sentiment makes us nostalgic for vintage pieces from our grandparents, our past travels, favorite books and heritage pieces.
Just like there are no rules to maximalist decorating, textiles will embody the same sentiment. No design rules, just a colorful riot of whimsy and patterns.
Tell a story. Take your customer on a visual journey. The inspiration of your Maxa collection can come from any region, art period, visual reference or even fantasy. As people across the world are forced to live in similar lifestyle, the glocal story grows and heritage takes on new meaning.
Layering is a prime force here - think layers upon layers - patterns, colors and textures. Think about strategic motif placements & the kind of motifs you can pair together - not everything works just because its Maximalism.
The color palette moves from bright to warm in sync with the cozy trend. Be generous with color and pattern - you don't need high contrast in designs but Maxa is definitely not one for solids.
Maximalism is never chaos, just hints of it. Collection designs shouldn't clash with one another. The idea is to create a cohesive, pleasing effect when pairing pieces together.
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