Trend Alert : Friluftsliv (Open Air Living)

We've braved the storm amidst the first pandemic of our lives. Now, we seek safety and comfort to drive us forward. Dissecting the At Ease macro trend, let's explore the new craving for fluidity in our lives. (Autumn Winter 2022/23 Moodboard inside)

As the craze of mass-consumerism dies down in the pandemic and people focus more on individualized pieces of art, fashion & home decor, AW 2022/23 will focus on personal expression over perfection. Moodboard & Design Direction inside.

Driven by the excessive need to connect with the outdoors in this pandemic, we are slowly beginning to travel through escapist landscapes in our cozy homes. Reminiscing our favorite vacation memories to create emotive spaces, here's the bird's eye view on Autumn Winter 2022/23. (Moodboard Inside)