The Buyer's brief comes in, and your designer open up his sketchpad to begin. If this is your standard design process, you're in trouble. Here are 10 critical questions you must answer before you start designing any collection. These answers will be the key to your approvals.
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Buyers expect you to be "on trend", releasing new collections that can resonate with consumers almost 2 years later. With advanced B2B cycles and long production periods, the pressure to discover new trends is high. But how do you check if your trend source is reliable?
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Buyers want the latest "it" design & you end up scrambling to discover what's new, paying for expensive Trend Forecasts that can be inaccurate or irrelevant to your product. What if you could discover trends for free? Presenting Texpicks for 8 quality Free Sources to discover latest Trends.
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We have lived a lifetime in a year. And the way we live will never be the same again. Changing consumer moods mean changing Buyer briefs. Texilist spoke to 15 B2B Buyers across the world, and asked them what they are now looking to buy. Let's find out !
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